Bill Simmons in OKC: But what does it mean?!

UU.S online news:  So Bill Simmons showed up at the Thunder-Nets game Wednesday in Oklahoma City. For those of us, myself included, who enjoy Simmons’ columns and podcasts but also want him to fully embrace the Thunder, a reaction of maybe 10 percent of the intensity of the Double Rainbow Guy swept over us.
Why was Simmons here? What did his presence mean? Why does it matter to me and people like me that he was at the Thunder game, and what he thinks about the team and city?
Simmons is the most popular sports columnist in the U.S., and by extension the world. (I’d be surprised for various reasons if China and India, the only two countries more populous than the U.S., have sports columnists as widely read as Simmons.) I suspect that it’s not even close. That also makes him the most polarizing, thanks to the combined natures of sportswriting and popularity.
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